My Name is Jane and I’m a Sugarholic

Thursday, December 24, 2015

Your Name

No, my name is not Jane, but I do believe I may be a sugarholic.  In fact, I believe that many people out there who struggling with weight loss or self-control have some sort of addiction to hyper-palatable foods, whether it’s salty, fatty, sugary, or a combination of them all.

As I mentioned in my previous blog on self-control, in order to make a change and live a healthier life, you first have to acknowledge why you make the choices you do, and also, what are the things that trigger your behavior.  For example, I know I have a sweet tooth.  And once I eat something that is loaded with sugar, I instantly want to reach for more.  If you are more addicted to salty treats, then you know all too well how true the Lay’s Potato Chip tagline is, “Bet you can’t eat just one!”

The idea of food addiction is very real, and studies have been conducted to understand the underlying mechanisms in our minds that are called into action when we crave a food, give into the temptation, and how we feel after the indulgence.  Results show that what happens in our brains is very similar, if not the same thing, to what happens in the brain of a heroin or cocaine addict.  A lot of excitement and brain activity is noted prior to the act of eating a hyper-palatable food – this is when you have your craving.  You then act upon this impulse, and eat the food.  However, over time, your reward centers are desensitized to the satisfaction of consuming the food you crave.  This means you have to eat more to reach that happy place.  And ultimately, there comes a time when you eat just because you have the craving, you feel happy for a very short moment, and then you crave more in the continual search to satisfy your urge…which has become insatiable.

If food is like a drug to you, then it’s a good idea to seek support so that you can truly understand your body and mind, and free yourself of the addiction that you are faced with on a daily basis.  What makes food addiction such a challenge is that food is a completely legal substance to be addicted to.  Talk about the need to learn self-control!  This all ties into proper planning, forming healthy lifestyle habits, and having a support structure in place.  Your support should include not only a coach, but also people who hold the same values as you, and want to lead a life of wellness, enjoyment, and satisfaction.

Whether you think you are addicted to food or not, if you have any struggles around your relationship with food, the healthy habits you want to create, or a combination of anything related to wellness, Infinity Health & Fitness can help you!  We have overcome past struggles with food, including overeating, anorexia, bulimia, and the resulting feeling of low self-worth.  You are not alone, and you should not feel that way.

We want to share our stories of struggle and ultimately of overcoming the things that stood in our way.  It is possible to free yourself from food addiction or any other battles you are facing in your journey to health and wellness.  Contact us today and find out how we can customize a program to fit your needs.  There is a very good chance that our 360 degrees of service are just what you need to make a 180 in your life!